Reshaping a timeless gourmet brand

Since 1883, gourmet wholesaler Schenkel has been bringing delicacies from all over the world to domestic shelves both as an importer and under its own brand. A sharper focus on the core of its brand‘s story, positions Schenkel more clearly in the market. Thanks to a visually and linguistically updated identity, a key player in the gourmet sector will now receive the attention it deserves.

The new Corporate Design translates the company’s premium approach with the help of a clear color code and timeless, high-end typography. The packaging, based on these principles is more flexible and gives even products meant for the mass market a modern, premium appearance. At the same time, the adapted, simplified logo places the Schenkel brand name firmly at the visual center. In conjunction with a new claim and reworked text tonality, the revamped brand now really whets the appetite for the world of Schenkel.