Transformation of a logistics company
Heinz Schauperl Logistics
Information
Looking forward to the future, you probably also look back on a successful past: Schauperl Logistics, for example, made it from family-run business to international logistics company. moodley brand identity developed a brand between security and speed – with a clear destination for the future.
Task
Over 100 trucks under the name Schauperl Logistics now roll the streets of Europe. The company knows the way from family-run business to transport- and logistics service provider as well as the fine line between tradition and innovation. The straightforward thinking of the company and the agility of modern-day transport businesses should now be transported through a new corporate design.
Solution
moodley developed a brand design that unifies the past and the future of Schauperl Logistics: A red arrow now acts as a bridge between history and the present and at the same time, highlights the ambition and the speed of a modern logistics company. The traditional colors have been preserved: the well-known red logo and the color mint are now the start of a journey into a new world of design. And a trip to a successful future.
